Stop hiring for work an agent should be doing.
I run a marketing agency on AI agents — websites, landing pages, content, ad campaigns, reporting. Not chatbots that suggest things. Agents that execute end to end and hit the standards your team already executes on.
Send me one problem. I'll build a working agent that solves it — before you pay me anything.
Run on my own agency first.
| Headcount |
14 → 11
While adding clients, expanding what we deliver for the ones we have, and raising pay for everyone still here. Smaller team, bigger agency.
|
|---|---|
| AI spend |
$5,500/mo → $400/mo
While using AI for far more than we did at the higher number. Most agencies have this exactly backwards.
|
| Agents running |
15 · daily
One per department plus dedicated agents for the leadership team.
|
Same problem, every agency.
Work passes through four sets of hands and loses something at every handoff. The standards exist — written down, agreed on, ignored. So your best person spends the week rewriting everyone else's output instead of doing their actual job.
Then you look at hiring another person to fix it. Which adds a fifth set of hands.
"We've produced a lot of content with AI, and our quality has dropped to a very low level. We have the guidelines. It's just not following them."
"We're paying our Google Ads guy $10k a month and he's already overwhelmed. He spends all his time building landing pages."
"We're looking at hiring again overseas, and I thought — are we just going to end up with the same problem? Little mistakes. Paper cuts. Someone here has to go fix it."
Three pieces. That's the whole thing.
Every agent I build works the same way. Once you watch it work once, you'll know how to point it at everything else.
A source
of truth
Everything about a client in one place an agent can read — services, service areas, priorities, and every call you've ever recorded with them. The transcripts are what make the output sound like the client instead of like AI.
A playbook
How you do the thing. Your page structure, your standards, your benchmarks. Usually you already have this — it's the document your best person wrote that nobody follows. The agent follows it every time.
An agent wired
to your tools
It reads the client, reads the playbook, and executes — builds the page, writes the content, publishes it, checks its own work. One prompt in, finished work out. No handoffs.
One problem.
Not a transformation roadmap. Not a six-month engagement. Bring me one problem — simple, annoying, or expensive — and that's enough to start. Everything else stacks on top of the first win.
Here's what happens next ↓I build it first.
Then you decide.
$0 up frontYou watch it work
before you pay
No slide deck. No proposal. Give me one problem and one real client, and I'll build a working agent that solves it — before we've talked about money. Then I walk you through exactly what it did and what it costs to run.
If the work doesn't sell itself, you owe me nothing — and you keep everything you learned.
- A real agent doing your actual work on your actual client — not a demo environment
- The monthly run cost, in writing, before you commit to anything
- A straight answer on whether this is worth doing for you — including when it isn't
I'm not here to help you fire your team.
It's the first thing owners think about, so let's deal with it. Yes — agencies I work with end up needing fewer hands to produce more work. That's the point.
But what actually happens is closer to this: you stop hiring for capacity you no longer need, and you move the people you have into the work that still requires a human. My own team went from 14 to 11, and everyone left is paid more because the margins got better.
The one thing an agent will never do is build a relationship with your client. That's where your people should be — and most agencies have that exactly backwards right now.
Who this actually works for.
- You run a marketing agency with a real team and real clients
- You have standards written down that aren't being followed
- You're about to hire someone to fix a process problem
- Your AI spend is climbing and you can't tell what's driving it
- You record your client calls — or could start tomorrow
- You're solo with no processes to systematize
- You want someone to hand you a strategy document
- You need it to work without anyone on your team owning it
- You're looking for the cheapest option rather than the one that holds up
Grab a time.
Thirty minutes. Tell me where the work is bottlenecking, and I'll tell you whether an agent solves it — and roughly what it would take.